Social bookmarking site Pinterest has added a new privacy board in a bid to boost users.
The private boards can be seen only by you and selected friends. The company said the new tool has been one it’s most frequently requested features.
In its official blog post, Pinterest software engineer Evrhet Milam said: “You can use secret boards to keep track of holiday gifts, plan a special event, or work on a project you aren’t yet ready to share with the rest of the world.”
Pinterest was gradually rolling out a test feature that lets users create as many as three secret boards, according to Milam.
Anything “pinned” to secret boards doesn’t show up elsewhere at Pinterest and only people invited by creators can add to the typically theme-based online collages.
Mobile users will need to download the most recent version of Pinterest, available for iOS and Android.
Japanese online giant Rakuten early this year announced that it was leading a $100 million investment in Silicon Valley-based Pinterest that would allow the start-up to improve services and expand globally.
The website is particularly popular among women, and gives people virtual bulletin boards that they decorate with pictures showcasing interests in anything from food to sports, fashion or travel.
It does not release use figures but was estimated to have 20 million or so unique visitors and some see potential for the site to cash in on e-commerce.
Read the official blog post
