Three quarters (75%) of B2B buyers have claimed that social media would likely have an influence on a future purchase and 65% of businesses are already using social media in their sales efforts, according to a new report.
Marketing technology provider Eloqua has released the “Grande Guide to Social Selling,” a free eBook that shows why top-performing salespeople are tapping into social media, the tools they use to build lasting relationships with buyers, and the step-by-step strategies that lead to success.
The latest instalment delves into how sales functions in a digitally networked world. Salespeople are feeling the pressure to position themselves as trusted advisors.
An extract from the report, featuring 7 social tips, is below:
“Everything and nothing has changed about modern sales and marketing,” said Alex Shootman, President of Eloqua. “Twenty years ago, if a sales person asked me how to find buyers, I would tell them to go hang out where the buyers are and be interesting. Social media is now where buyers hang out, making it possible to grow and enrich your network like never before. The ‘Grande Guide to Social Selling’ provides the do’s and don’ts for those looking to become the trusted voices in their market.”
The “Grande Guide to Social Selling” is available for download here:
http://www.eloqua.com/grande/Grande_Guide_to_Social_Selling.html
