Eye tracking technology provider EyeTrackShop has appointed Darren Hamer as Managing Director (UK).
Hamer will lead the way as EyeTrackShop launches its realCPM platform in the UK, a platform which focuses on data collection for implicit research.
EyeTrackShop provides a biometric online eyetracking solution, to test the effectiveness of ad campaigns in terms of image and placement. It can also gauge responsiveness and attention.
Hamer brings to EyeTrackShop over 14 years experience in the industry. He joins the company after three years as Director in New Business & Operations at Real Media Group, where he led a large UK team overseeing pre- and post-sales delivery, production innovation and growth, and performance management.
On his recent move Hamer said: “What EyeTrackShop can achieve for brands is huge. This is the first time brands are able to test what their consumers are viewing, and in turn the effectiveness of their campaigns, in such a short turn around time and for such a low cost. I’m very excited to be heading up this latest venture of EyeTrackShop here in London.”
Watch a promo video explaining how the service works below:
eyetrackshop.com