Online retailer Rakuten has launched a new third-party retail platform, letting small and large sellers create their own branded e-shops within the Rakuten Play.com website.
Merchants listing on ‘Rakuten Marketplace’ will be supported by a dedicated team of e-commerce consultants (ECCs), who are on hand to guide them on optimising online sales; from shop front design and e-marketing, to interpreting customer analytics.
Adam Stewart, Marketing Director at Rakuten’s Play.com explained why this collaborative approach is so critical: “Let’s face it, competition online is fierce. Whatever a retailer’s size, it’s crucial that they are armed with the tools to create a shopping experience that offers customers more than just the lowest price tag. Rather than competing with our merchant, at Rakuten’s Play.com we want to create lasting partnerships and help them maximise sales through the platform – it’s win, win, win. “
To learn more about collaborating with the Rakuten Play.com Marketplace visit www.play.com/GET.html .