HMV is reportedly set to launch an online marketplace for third party sellers, as the high street retailer looks to boost its digital presence.
Retail Week reports that HMV Marketplace is set for a soft launch with 10 10 retail partners within weeks, with the first being DVD Gaming.
HMV told Retail Week that they plan to start slowly to ensure test full functionality and ensure that everything works before launching next year with a wide range of partners.
The aim is to expand their existing core offering and offer a greater choice of product to their customers.
The move puts the high street store in direct competition with Amazon, Play.com and eBay.