YouTube is looking to expand its mobile music services, after posting a job ad looking for a manager to oversee an ambitious new music catalogue based on the music videos on the video sharing site.
The job listing, first reported by GigaOm, announces a vacancy for a ‘technical program manager’ tasked with designing “new systems from the ground up that will generate millions of new music videos and surface YouTube’s music video catalogue by artist, discography, and genre to users on mobile devices for the first time”.
The listing was posted on LinkedIn, and goes on on say “You will be instrumental in unlocking music content to hundreds of millions YouTube users.”
“You will partner with Product Management, Engineering and Content to design new systems from the ground up that will generate millions of new music videos and surface YouTube’s music video catalogue by artist, discography, and genre to users on mobile devices for the first time.”
YouTube recently rolled out a new app for the iPhone, which is replacing Apple’s own YouTube app on iOS 6. It is expected to release a dedicated iPad app any day now.
According to GigaOm, YouTube’s new mobile catalogue forms part of a new monetization strategy from publishers. Previously, publishers were able to opt out of displaying their videos on mobile devices. Now, publishers can only block their videos from being displayed without ads – which means that a lot more monetized clips, including numerous music videos, are available on mobile devices.
View the job posting on LinkedIn here
