IGN Entertainment UK has appointed targeting platform nugg.ad as the publisher looks to offer more targeting abilities to advertisers on its AskMen publication.
Using nugg.ad’s targeting and measurement technology, IGN’s men’s lifestyle site, AskMen.com will be able to offer its advertisers more targeting options and measurable results.
IGN Entertainment will evaluate the performance of nugg.ad’s targeting solution on AskMen.com – before considering expansion to its market-leading games and entertainment site, IGN.com.
Adam Hopkinson, UK Commercial Director, IGN Entertainment, comments: “We are excited about working with nugg.ad as their technology has a proven track record in delivering online brand building campaigns for clients across Europe. Thanks to this partnership we are able to unlock increased value for our clients, further segmenting our audience and targeting them accordingly.”
Ben Humphry, nugg.ad’s Managing Director for UK and Ireland, adds: “We are very pleased to work with such an exciting brand in the UK market. Our brand-led ad technology offers a key advantage when compared with traditional response only focused online ad solutions, which IGN has recognised. We are looking forward to working closely with them to deliver strong and highly measurable online brand-building campaigns for their advertisers.”
www.nugg.ad