Gourmet Burger Kitchen (GBK) is set to launch a smartphone app with an online gaming element, as the restaurant chain looks to boost its digital reach.
Diners earn “badges” for undergoing certain challenges, which then equate to free food.
For example, customers ordering a Habernero burger with extra jalapeno chillies will receive a Fireface badge, entitling them to a free drink.
There are 12 badges to collect and scores will be recorded on the GBK leaderboard.
The app encourages customers to engage with friends and post achievements on Twitter or Facebook.
The app, available on iPhones, Android and Blackberry, also helps customers find their nearest GBK restaurant, check opening times and peruse the latest menu.
Alasdair Murdoch, chief executive, Gourmet Burger Kitchen, said: “We know that now, more than ever, our customers are looking for value, as well as a fun, easy to use loyalty scheme that offers quick rewards.
“Our new loyalty app offers just that. It also allows us to take a more personal approach, rewarding the most frequent customers with extra benefits, according to their tastes.”
GBK will also launch a web version of the app.
