Video sharing site Vimeo is introducing a ‘tip jar’ to help contributors monetise their content without ads.
The ‘tip jar’ lets a viewer click a button by a video to contribute money to the creator. For its part, Vimeo will take 15% commission.
The IAC/InterActiveCorp-owned firm is also planning to launch pay-per-view functionality on the video platform, as it looks to monetise its audience of 75 million viewers a month.
Vimeo’s new features will only be available to paying members. “Plus” users can add the tip jar to their content, while “pro” members, who pay $199 a year, can also put up a pay wall.
CEO Kerry Trainor said: “As opposed to making them partners around an advertising play, we can help them build a business around their videos. We want to be the high-quality sharing platform. It’s never about throwing stones at YouTube.”
In an interview with Beet.tv (embedded below) CEO Kery Trainor said the platform is interested to see “just what are the types of content that work in a channel like this”.
