Microsoft has updated its logo for the first time since 1987, with a more modern look that matches the metro-style tiles of its new Windows Mobile operating system.
The new logo features a lighter, grey typeface and a streamlined version of the multi-coloured square associated with its Windows products.
The updated look is already live on the microsoft.com home page.
The redesigned logo was created to “signal the heritage but also signal the future – a newness and freshness,” said Microsoft’s general manager of brand strategy Jeff Hansen.
Microsoft is preparing to launch a new range of products ahead of the holiday season. Its Windows 8 and Windows Phone 8 operating systems, as well as its own Surface tablet PC, will be released this autumn.
Watch the launch video here:
