Women’s sportswear brand Sweaty Betty has partnered with multichannel digital marketing firm DC Storm to boost its online presence, by providing the data and knowledge to understand its customers’ purchase journey.
The brand is focusing on growing its digital activity alongside its ongoing store opening programme, and wants insight into where its customers are coming from and how to better interact with them across both online and offline channels.
Nicola Huet, Sweaty Betty’s Direct Channel Director, says: “We have significant growth plans for Sweaty Betty, and it is imperative that we have data and knowledge at our fingertips to have a considered view about the digital marketing strategy performance, spend and media options available to us. DC Storm’s platform will provide us with a more consistent, coherent view of our total digital marketing and will allow us to feed in data from both offline and online activity.”
The activewear brand will be utilising DC Storm to track digital channel activity, and specifically understand the impact of its direct mail campaigns in relation to online conversion.
DC Storm will also provide it with flexible and efficient reporting, attribution modelling coupled with a reporting suite for analysing full marketing performance.
Seth Richardson, CEO of DC Storm, says: “Sweaty Betty not only provides sought after and quality sportswear clothing, but is also a progressive brand championing fitness for women. As the fitness sector continues to be even more competitive, it is key that the brand can fully comprehend how its marketing spend and strategy are performing, and we’re delighted that it has chosen us as a reliable partner to provide this insight.”