Google has partnered with the National Football League to allow people to conduct Google+ Hangouts while preparing their teams for fantasy football.
The feature will be available to those playing fantasy football on NFL.com throughout the season, so users can connect with others in their league easily.
In addition, fantasy football experts will be available to participate so users can get advice when selecting their teams and setting their rosters throughout the year.
The feature will also be rolled out to other sectors, helping marketers reach target audiences by creating Hangouts with their audiences around hot industry events or during prime shopping seasons for their businesses.
Employees and in-house experts can serve as the “professionals” (or webinar leaders) who build community engagement around brand offerings in Google+.
The NFL has been especially active with Google+, using the platform to share highlights, images and other content with its followers. Additionally, the NFL will amass weekly Hangout highlights to show users in moments of triumph over their friends and others in their leagues.
Throughout the season players will be able to:
• Hang out with your friends to conduct trades, review league business or just chat while watching the game on TV
• Enjoy fantasy hangouts on the go or on the couch using the new Google+ app for phones and tablets (Android, iOS)
• Get advice from top NFL Fantasy commentators as they hang out with fans and discuss the week’s results
NFL.com/fantasyfootball
