Nearly all (94%) of consumers worry about their online privacy, and are less likely to engage with companies they do not trust, according to new report.
The research, from TRUSTe, also found that 54% of consumers are now more concerned about online privacy than one year ago.
The study also found that 27% of consumers are more concerned with mobile privacy than website privacy.
In terms of how this affects brands, the TRUSTe research indicates that consumers engage less with companies they do not trust – leading to lower purchases (29%), app downloads (68%) and sharing of information (86%).
Consumers believe advertisers, publishers and ad networks are all responsible for safeguarding their privacy, but trust themselves most.
View the infographic fromTRUSTe below for more findings:
View larger image (part 1)
View larger image(part 2)
Source: http://www.truste.com/resources/?doc=114
