As the Olympics gets underway, social analytics firm Socialbakers has launched CheerMeter, a new social media tool that tracks and analyses real-time global Twitter buzz around sporting events.
CheerMeter reveals hour-by-hour and day-by-day which sports, athletes, nations and brands are creating the greatest buzz on Twitter over the next few weeks.
Tweets are also segmented by language for the whole world to see which countries are most vocal in support of their national teams.
Lead brand sponsors are also looking to capitalise on social buzz and Socialbakers’ CheerMeter tracks brands’ share of voice to see who is getting the most out of their sponsorship investment.
Socialbakers CEO Jan Rezab explained why CheerMeter is such an exciting tool: “There are few topics more internationally evocative than sports. As the world tunes in to watch its finest athletes compete, all the major social media platforms will explode with noise during this busy period. We’ve built the CheerMeter to act as a virtual stadium for all sports fans, supporters and critics to track the social media performance of individual sporting events, athletes and associated brands in real time.”
Over 200 nations will take part in more than 300 events over the next 16 days.
www.socialbakers.com