Google is testing a new feature that lets users share links in their search results on the social network, as the web giant looks to boost the reach and influence of its Google+ social network.
Sean Liu, product manager at Google, announced the launch of the new feature on his Google+ page.
The feature represents a potential major intersection between SEO and social media marketing, as users may see pages move up rankings when a Google+ contact has shared the link.
Other implementations of Google+ on Google SERPs have come, including the use of the +1 button on paid search content.
Despite recent claims that Google+ now has more than 250 million users, activity on the site remains minimal. Allowing users to share content directly from SERPs may help increase Google+ posts and overall content sharing on the network.
However, Google has tried similar things since the launch of Google+, but it has struggled to generate much traffic and popularity for its site.
According to Liu, users who click the share button will see a prompt that allows them to include a comment if they want to, before sending it on to Google+.
Read the official blog announcement from Google here: https://plus.google.com/107890833589239925098/posts/c384DVbjxv5.
