How can you get the most out of Twitter? Social media tool Buddy Media has issued a new report on how businesses can use Twitter to heighten engagement and produce favourable results.
The report states that to more effectively leverage Twitter as a marketing channel, businesses need to know “when to Tweet, what to Tweet and how often to Tweet.”
According to the report, Twitter engagement rates for brands are 17 percent higher on weekends compared to weekdays. Yet, most companies almost completely ignore this trend preferring to post during the week, when engagement rates are lower.
Here are some of the key findings from the report:
Tweeting during the day is the way to go. Tweets during “busy hours” (8AM-7PM) receive 30% higher engagement than Tweets published outside that time frame. This includes Tweets published on Saturday and Sunday.
Keep it short and sweet, and watch people Tweet. Our study found that Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets.
Use hashtags, but don’t overdo it. Tweets with hashtags receive two times more engagement than those without hashtags. But going overboard has a negative impact. Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. Using more than two hashtags actually leads to a 17% drop in engagement.
View Buddy Media’s the “Tweet Cheat Sheet” below:
Download the full report: “Strategies for Effective Tweeting: A Statistical Review” http://www.buddymedia.com/newsroom/2012/06/buddy-media-twitter-tweeting-best-practices/
