Ad technology firm Rubicon Project has appointed Dirk Freytag to lead its activity in Germany.
The former CEO of ADTECH and SVP at AOL Inc. will drive adoption of REVV, Rubicon Project’s real-time trading platform, amongst premium online publishers in the DACH regions.
REVV matches advertising to the best channels for publishers, using real-time bidding (RTB), for the highest price possible. The platform receives 1 trillion bids and powers 120 billion ad trades around the world each month.
Freytag brings fourteen years of senior sales and operations experience to Rubicon Project. He was responsible for the business turnaround of ad serving platform ADTECH making it profitable and establishing fourteen offices around the world including San Francisco, Copenhagen and Mumbai.
Following ADTECH’s acquisition by AOL Advertising he moved to New York and ensured the integration of ADTECH around the world. Reporting into the President of AOL Advertising, he also took on responsibility for strategy and product management for all advertising technologies in AOL with 400 employees in the USA, India and Ireland.
Working on a consultancy basis, Freytag will increase the adoption and usage of the REVV real-time trading platform in Europe, manage the German operations and grow the local team. He will report into Jay Stevens, VP and General Manager, International at the Rubicon Project.
“No one else has as much domain expertise in the ad tech world, deep market knowledge, and the level of relationships and trust of major German publishers and sales houses as Dirk Freytag,” says Jay Stevens VP and General Manager, International at the Rubicon Project.
“His expertise in analysing organisations’ critical business requirements, identifying opportunities, improving service levels and increasing revenues will bring our German operations up to speed with those in the UK, France and APAC, where we have been selected time and again as the monetisation partner for publishers looking to incorporate the efficiencies of automated trading that REVV affords.”
Dirk Freytag, Country Manager, Germany, Rubicon Project, adds, “Real-time trading has reached the tipping point in the German speaking world and I could not resist the opportunity to propel Rubicon Project to the next level of its European growth. Premium publishers will relish the tools in Rubicon’s REVV platform that enable them to make more money from their online advertising whilst maintaining control and brand safety. REVV provides the precise combination of technology, data and access to inventory demand that will empower more European publishers to thrive.”
Based in Berlin, Freytag will grow Rubicon Project’s operations across German speaking countries working with the advertising technology company on a part-time basis for a fixed period, whilst maintaining his interests and investments in local businesses.
