Twitter has premiered its first ever TV commercial during a NASCAR race in the US, which showed off a brand-new hashtag page that could open a new revenue stream for the micro-blogging platform.
The seven 15 second commercials ran during the telecast of Sunday’s Pocono 400 Nascar race and were centred on the activity in and around the racetrack.
All ads feature a URL at the end, which reads, Twitter.com/#NASCAR.
Each ad carried a tag line highlighting various Twitter features. One ad showed Nascar driver Brad Keselowski clicking photos with his iPhone while the tag line read, “See what he sees.” Another ad showed tyres being changed at a pit stop with the tag line, “What they see is what you get.”
The ads are a first but the new hashtag pages which were announced last week by the micro blogging site, are a part of Twitter’s partnership with Nascar.
Users click on the #NASCAR hashtag on Twitter and are edirected to a standalone page that showcases NASCAR content, including team information, photos, driver commentary and more.
Twitter hinted at what was coming in a blog post last week, and the ad was shown during the NASCAR Pocono 400 on TNT on Sunday.
Twitter is likely to be offering these customised pages to brands willing to pay out for a more intensive, tailored experience for fans.
View one of the commercials below:
Read the official blog here
