Online property portal Zoopla has bought Upmystreet.com, one of the original local information sites from the dotcom goldrush era, for an undisclosed sum.
Launched in 1998, UpMyStreet.com was one of the first property websites in the UK. Recent figures from independent website monitoring firm, Nielsen, show that in March UpMyStreet.com attracted over 600,000 unique users.
The new deal will see UpMyStreet.com users re-directed to Zoopla.co.uk. The deal is part of Zoopla’s strategy to expand its reach and be “the most comprehensive property website”.
Alex Chesterman, Founder & CEO of Zoopla said: “Zoopla has had a commercial relationship with UpMyStreet.com for some time and this acquisition is a natural fit for us and allows us to further extend our audience and reach for the benefit of our members.”
This latest acquisition by Zoopla provides a further opportunity to build on its already impressive audience growth and is a win for its agent and developer members who will now enjoy further exposure and enquiries as a result of this deal.
This deal follows the decision last month by The Office of Fair Trading (OFT) to give Zoopla the go ahead for its merger with Digital Property Group (owners of FindaProperty.com) which is expected to complete within the next few weeks.
