Google has launched a video version of its AdWords search system, aimed at small businesses that want to utilise the video medium but can’t afford TV commercial slots.
Previously, connecting ads to videos in YouTube based on search terms has been restricted to large companies with big marketing budgets. The new system sees Google open the “do it yourself” system to videos.
Google had priced video advertising on a cost per thousand for pre-roll ads that appeared before videos, but advertisers will now be charged on a cost per view model, only paying for ads people watch.
“We think this has tremendous potential,” group product manager on video monetisation at Google in the US, Baljeet Singh said. “We have had this in beta and we have already seen 10 times the number of advertisers.”
The launch of the video service has also seen Google streamline their AdWords system, eliminating the amount of steps required to post advertisments online.
“All you need now is a video and a budget,” Singh said, adding that the main hurdle for people moving from text ads into video was understanding how to make ads people would choose to watch.
Google will give advertisers a “playbook” offering suggestions of how to structure videos. “They need to be either entertaining and humorous, tell a story, demonstrate or educate,” Singh said.
Advertisers will be able to filter the sort of videos their ads appear on by ratings, ranging from G to M. The system will allow advertisers to manage video campaigns on the same platform as search and display.
QWatch a video outlining the service below:
Visit the official site here: http://www.google.com/ads/video/
