Real Media Group has revamped its online video features for advertisers and publishers.
24/7 Video provides digital competitive advantage for both advertisers and publishers. The new capabilities follow the earlier acquisition of Panache by 24/7 Media, formerly 24/7 Real Media, in December of last year.
Real Media Group now provides both publishers and advertisers with fast, flexible and high impact opportunities in online video advertising. Publishers gain the ability to monetise, target and measure ad types across consumer platforms and devices as part of the 24/7 Open AdStream® technology platform.
In addition, advertisers can benefit from the combination of numerous ad formats joined with robust targeting, including cross-channel targeting between display and video. Furthermore, advertisers can also use 24/7 Video to extend the reach of their video ads through all streams of social media.
Nicolle Pangis, President, Europe at Real Media Group, comments: “24/7 Video’s new capabilities allow us to reach audiences regardless of format or device. With video still the fastest-growing sector of digital advertising, publishers and advertisers both need access to the best technologies and services.”
24/7 Video also offers pre-roll creative units, workflow and operational efficiencies for internal teams helping publishers keep their clients abreast of their campaign’s status. Standing out from other video advertising solutions in the market, 24/7 Video provides custom audience segmentation and look-a-like modelling, as well as in-depth reporting capabilities via a dashboard.
With 24/7 Video, Real Media Group provides clients with more sophisticated media strategies combining display, mobile and video tactics that increase brand awareness and efficiently reach end users.
www.realmedia.co.uk