Sunday is the most engaging day for FMCG and telecoms brands on social media, while Tuesdays are best for Automotive sector, according to new research.
The study, from Socialbakers, indicates that lazy Sundays are primetime for capturing the wandering eyes of fans on Facebook and Twitter, especially for fast moving consumer goods (FMCG) and Telecoms brands.
Telecoms brands for example experience engagement rates of 0.11% on Sundays compared to 0.06% on Tuesdays and Thursdays. It seems telecoms fans start their day Facebook browsing in bed, resulting in engagement peaks for brands like Vodafone UK from 7 a.m. on Sunday mornings.
For Automotive fans however, Tuesdays and Wednesdays elicit the biggest response from fans, with car manufacturers attracting average engagement rates of 0.11% on Tuesday and 0.10% on Wednesday. In the automotive space, the greatest triggers of consumer interaction are posts containing visual content, such as album updates and videos.
Jan Rezab, CEO, Socialbakers commented on the results: “To maximise fan engagement, brands need to tailor social media updates according to their audiences browsing habits. Whilst they must maintain engagement throughout the week, they should consider posting their most compelling content at times of peak engagement to ensure the greatest online brand buzz.”
Other results released from Socialbakers today show that the responsiveness of brands to fan posts on Facebook is on the up, with response rates up 15.5% since October last year, when just 5% of posts elicited a response from a brand. This step change indicates brands are finally learning the importance of interacting with their fan base.
Source: http://www.socialbakers.com.
