Andrew Pickaver is joining Weborama, the European leader in technology and data for online advertising, as the Technical Account Manager for clients of Adperf, its adserving and tracking platform.
Pickaver will assist advertisers including, BAA, Kiddicare, LA Fitness and their agencies, such as iCrossing and Total Media, to migrate their adserving accounts and ensure they optimise their deployment of Adperf.
Reporting into the Managing Director of Weborama UK, Mathieu Roche, his role will include training, project management, interface customisation, and acting as an expert resource for clients.
Pickaver spent four years at Microsoft, starting with a role in search engine marketing and rising to become Advertising Operations Manager responsible for inventory management, creative trafficking and technical support on key advertising campaigns. Prior to that he worked in customer engineering at Flogas managing a team of twelve engineers.
Commenting on the appointment, Mathieu Roche, Managing Director for Weborama UK, explains, “Pickaver was accountable for the successful launch of advertising campaigns on the MSN network for major agency groups such as MediaCom, so he has developed strong technical client servicing skills. His attention to detail and his experience of working in both search and display will be very useful since Adperf is such a broad cross-channel platform.”
Weborama launched in the UK at the beginning of 2011 and announced a joint venture with Hi-media UK in December. Established in 1998 and operating in the UK, France, Spain, Portugal, Italy and The Netherlands, Weborama’s technology and data solutions are used by media agencies including Havas Digital, Isobar, OMG, Starcom and ZenithOptimedia.
www.weborama.com