TagMan has launched a new tool to measure conversion losses resulting from slow page load speeds.
The new Conversion Loss Calculator allows marketers to plug in specific data about their own websites and returns information showing the direct impact of slow-loading pages on the bottom line.
In a study with customer Glasses Direct, a leading UK eyeglasses e-retailer, TagMan demonstrated that when page-load time increased, likely conversion rates dropped by 6.7%, substantiating previous studies conducted by Aberdeen Group.
Additionally, the calculator showed that page-load time for visitors who abandoned the site without converting was three to four times higher than for those who converted and made a purchase.
TagMan’s Conversion Loss Calculator is available from the TagMan website.