Sony’s has unveiled a news report teaser video for ‘The Amazing Spider-Man’ as part of a new viral campaign for this summer’s blockbuster movie. See below to see why it’s our video viral of the week…
The original viral website, which launched alongside the film’s first trailer in February showcased a few chosen cities (New York, Atlanta, Denver, Phoenix, Seattle and Los Angeles) involved in a Twitter campaign to meet up and tag the streets with the mark of the Spider-Man.
It is also where the first scene, involving Gwen Stacey’s doorman was unveiled.
In the campaign’s latest video, Captain George Stacy (Dennis Leary) warns us about a “masked criminal roaming the streets of our city posing as some kind of a hero.”
The video also includes a link to a new website, WebbedMenace.com – which, in addition to the video, offers-up a wanted poster with police sketch.
Fans can also submit their own sightings, including photos, to the site as well.
The viral campaign has become more complex, with teams of people handing out Wanted posters for Spider-Man at Wonder Con over the weekend
The Amazing Spider-Man launches in UK cinemas from July 4th 2012.
