The TV App Agency has launched a new platform that lets brands and agencies create apps for the growing number of smart TVs.
The ‘develop once / deploy to many’ cross platform TV app Engine enables brands, agencies and developers to create native TV apps for deployment across multiple connected TV’s.
There are already several million smart TV’s in the UK, and globally the market is forecast to reach 119m smart TVs by 2014.
Smart TV’s have internet access, allowing consumers to use their TVs as a portal for online services.
These TV’s allow email and web surfing, and support social networks and applications like Twitter and Netflix, making the TV more useful, and responsive to consumer’s wants and needs.
As personal media is increasingly stored in the cloud, enabling consumers to stream their chosen media at their convenience becomes ever more important.
TV channels are beginning to offer shows on smart TV, and its growth is set to upset traditional broadcast business models, as the TV becomes more of a home media hub. With connection rates hovering around 60% of connected TV’s sold, there are however challenges for brands.
Like mobile, there are a multitude of platforms and the complexity of the market has been slowing brand adoption.
In mobile, brands could be paralysed trying to prioritise iPhone, Android, Windows, Blackberry or Nokia.
Similarly in TV the challenge lies in deciding between Samsung, LG, Philips, Sharp, Opera and Google TV.
TV App Agency’s new technology Engine provides a solution to this problem – the engine allows developers to create TV apps for many different TV platforms from a single source of code. The engine is offered as a cloud-based software as a service application.
The TV App Agency Engine shifts the challenge for brands from the technology to the content, providing a unique opportunity for brands to launch their own TV channel.
Instead of paying rent to a TV or satellite broadcaster, you can create your own channel and launch it in the app store of a smart TV.
Most importantly, as the Engine provides a cross-platform compiler, it can be done for a reasonable price while offering maximum reach across smart TV platforms.
http://tvappagency.com/
