Google has rebranded its Android Market under the new name of Google Play, bringing together the internet giants various download stores in abid to challenge the likes of Apple and Amazon.
Google has launched the service on mobile devices that run its Android operating system and will release a Web browser-based version for personal computers.
The new platform brings together Google’s various online stores that feature downloadable products, including Android applications, music, books and movies. The site is home to more than 450,000 apps in addition to songs, books and movies.
Jamie Rosenberg, the company’s director of digital content, said: “Now all of your media experiences with Google live in one place. It can really tie it all together for consumers.”
Google Play will give recommendations based on what users previously purchased. It also will make it easier for the developers and media companies to sell their apps and content.
