London was the most popular location out of the 1.8 million online hotel searches in November 2011, according to new data.
The study, from digital marketing agency Greenlight , profiled consumer online search behaviour for hotels on Google UK, which saw more than 590,000 quieries for hotels in the UK and Ireland – 45 per cent of the total.
Meanwhile, short-haul destinations – mainly within Europe – such as Paris and Amsterdam attracted more than 366,000 searches.
The long-haul market was dominated by the US.
Source: www.greenlightdigital.com