Travel retailer Expedia has licensed Kenshoo Enterprise to manage its global search engine marketing (SEM).
Expedia’s selection of Kenshoo as its technology partner for search marketing and social advertising follows a two-month trial period in which the Kenshoo platform was pitted head-to-head against other solutions.
“After our trial period, we were confident that Kenshoo would be a valuable asset in optimising our online marketing and advertising efforts,” said Justin Richmond, vice president of search marketing, Expedia. “They offer a great product.”
Kenshoo Enterprise allows Expedia to create, manage, and optimise paid search marketing campaigns across channels like Google, Bing, Yahoo, AOL, Baidu and Yandex.
Expedia leveraged Kenshoo Social as a component of the partnership to manage Expedia’s Facebook Ads campaigns.
“Expedia is very experienced when it comes to online advertising, so it’s extremely gratifying for Kenshoo to be chosen as its technology partner,” said Yoav Izhar-Prato, CEO at Kenshoo. “We’re proud to have won the Expedia business and all of us at Kenshoo look forward to collaborating with the Expedia team on future innovations in search and social marketing.”
www.Kenshoo.com