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100 firms sign up to ‘.brand’ domain scheme

100 organisations have registered to get involved in ICANN’s plan to expand net domains beyond the likes of .com and .edu.



The expansion concerns generic top-level domains, or GTLDs.
ICANN (the Internet Corporation for Assigned Names and Numbers) spent years putting the new programme together so the internet could have web and email addresses ending in .paris, .canon, .hotel, and many others.
As of Monday, 100 registrants had successfully joined the programme, although ICANN did not say who they are or what GTLDs they are seeking to establish.
Organisations have until 29 March to register for the programme and until 12 April to actually apply for the GTLD.
Each registrant may apply for as many as 50 GTLDs.

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