Digital marketing software provider Kenshoo has hired Philip G Chiu as Kenshoo’s Asia Pacific (APAC) Managing Director.
The move comes as the company continues its expansion and meets increasing demand in the region for digital marketing software.
“Kenshoo represents the cutting edge of innovation in digital, and it’s an honour to lead Kenshoo APAC, where I believe there is ample opportunity for growth,” said Chiu. “I’ve seen digital marketing in Asia evolve over the years, particularly in Japan and I’m excited to help define its future.”
In his role as managing director of Kenshoo APAC, Chiu will oversee Kenshoo sales and account management Asia Pacific region, with a focus on key markets in Japan, Australia, China, and Korea.
Chiu’s team is responsible for helping agencies and brands achieve their marketing and business objectives with Kenshoo.
Major accountabilities for Chiu include recruiting top talent, unifying customer service procedures, sharing best practices and embedding customer feedback into the product roadmap.
“Philip’s experience in the field, his knowledge of the digital marketing space in Asia and his management expertise make him a solid leader for Kenshoo in APAC,” commented Yoav Izhar-Prato, Kenshoo CEO. “In Japan and throughout the APAC region, digital marketers want increasingly sophisticated tools and the Kenshoo platform is already being embraced in the region, so Philip’s skills and relationships will help us continue to ride the wave of opportunity.”
Chiu joins Kenshoo from Beyond Media Global (BMG), a trusted and preferred partner of Kenshoo.
Under Chiu’s leadership, BMG has quickly become a well-known and preferred service provider of cross-channel campaigns for leading agencies and advertisers in Australia, China, Japan, Brazil, India and across Asia.
Its clients in the region already include CTRIP, ZUJI, Webjet, WEGO, CyberAgent and Septeni.
www.kenshoo.com