Travel retailer Thomas Cook has partnered with Hi-Media in the UK to increase its online advertising revenues from the market.
Hi-Media, the European leader in monetising Internet audiences, will work with leading advertisers and their agencies to develop bespoke advertising solutions to reach Thomas Cook’s audience of travel intenders.
ThomasCook.com has millions of unique visitors per month. Advertising is available in a range of standard and rich media formats, content opportunities and email promotion.
Stuart Adamson, Head of Media Solutions, Europe at Thomas Cook Online,explains, “We have a large and loyal customer base across Europe visiting our sites looking for inspiration, researching and booking their travel option. We know this is a highly valuable audience, so partnering with Hi-Media helps us gain traction with major brands looking to reach purchase decision-makers. We selected Hi-Media as a partner because of their understanding of quality brands and online consumer behavior.”
Mathieu Roche, Managing Director of Hi-Media UK, adds, “Thomas Cook is a brand with an incredible heritage, delivering a highly engaged audience who visit the site with purchase intent. We will work with advertisers and their agencies to offer them a wide variety of branding and performance advertising solutions to reach this premium audience.”
Hi-Media UK operates an exclusive network of premium sites including Visit London, The Football League, DatingDirect, and See Tickets. Thanks to its partnership with technology company Weborama, Hi-Media UK offers advanced audience targeting and Rich Media advertising capabilities across its premium inventory.