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The power of social media influencers: Stephen Fry tweet gets guitarist 2m YouTube Views

A one-word tweet from author Stephen Fry has boosted the career of an aspiring singer – after it increased traffic to his latest video by two million people.


After simply posting the word “Wow” with a link to the video of Leeds-born songwriter Jon Gomm’s latest single Passionflower, his three-million followers responded by clicking, re-tweeting and favouriting it.
The video has since been viewed over 1.1m times on YouTube and almost the same amount via Reddit, the recommendations website.
As a result, Gomm has also been invited to perform on TV stations across Europe.
Speaking to the Daily Telegraph, Gomm said: : “My previous life – of driving from my home in Leeds to Vienna to play a concert – has suddenly changed dramatically.
“So far I’ve been invited onto national TV in Turkey, Portugal and Holland and this year, will be touring in around 15 countries on three continents, and my CDs will be finding their way into stores from Germany to Japan.
“It’s been crazy, but I felt lucky enough before, just being able to make my living as a musician, so anything more is a bonus.”
View the video here:

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