UK shoppers will spend more than £550m online over the two-day holiday period of Christmas and Boxing Day this year, according to new research.
The report, from the IMRG, forecasts that Brits will spend £186.4m on Christmas Day itself, while the figure will surge to £367.8m on Boxing Day.
Total online spend over the two-day period will represent a 12% year-on-year rise with the increased number of smartphone and tablet devices generating the bulk of the demand, according to the IMRG.
David J Smith, IMRG’s chief marketing and communications officer, said, “Shopping on Christmas Day might not appear to quite be in the Christmas spirit, it is worth considering that many of these sales could actually be associated with popular gifts people have received, such as downloadable content for MP3 players and Kindles.”
www.imrg.org
