US adults currently spend more time on mobile devices each day than they do with print media, according to new reseach.
The study, from eMarketer, found time spent with the internet and mobile phones was up by 7.7% and 30%, respectively, from 2010.
The research also indicated that time spent watching traditional TV is also increasing, despite industry fears of online encroachment and consumer “cord-cutting.”
The research firm says the average adult consumer is spending 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year.
Time spent with the internet and mobile phones was also up by 7.7% and 30%, respectively, from 2010. The total time spent on this is on an average 11 hours and 33 minutes.
Mobile devices surge of 30% from 2010 helped surpass it past the 1-hour-per-day mark, compared to just 44 minutes with print magazines and newspapers combined.