Online payment service Paypal is to enter to increasingly lucrative discount coupon market, taking on the likes of Groupon and Living Social in the process.
The eBay-owned business is aiming to launch the service in the US before April 2012.
Speaking to news agency Bloomberg, Paypal’s president, Scott Thompson, said the firm would use its knowledge of its 103 million members’ past purchases to tailor offers.
According to the daily deal data aggregator Yipit four of the biggest players sold close to $210m (£135m) worth of coupons in the US in October.
The firms surveyed were Groupon, Livingsocial, Amazonlocal and Google Offers.
Thompson said Paypal’s service would be “different” because the firm would only offer unique and relevant offers rather than “bombard” its members.
