Web discovery and social bookmarking tool StumbleUpon has revamped its site with a raft of new features.
The move represents the largest and most comprehensive branding and redesign initiative StumbleUpon has made in the company’s history.
The new look, alongside a few new choice features, is an effort to make the site learn toward intelligent curation of content and is a departure from the “roulette-wheel” method of random exploration.
The redesigned website features a rebranded logo and a new “channels” feature that lets users subscribe to content streams curated by celebrities, publications and brands.
The redesign is aimed at bringing StumbleUpon’s more granular features, such as the newly-implemented ability to Stumble according to specific interests, to the surface.
In addition, profile pages have more photos and social data, the site surfaces more personalised recommendations based on user’s current preferences and activity, and the new search bar (called a StumbleBar).
The “channels” tool lets users subscribe to StumbleUpon streams made by brands, websites, and noteworthy people.
The feature is launching with more than 250 channels including ones from Details Magazine, The History Channel, and photo website 500px.
StumbleUpon recently doubled its user base in 16 months by garnering 20 million users.
