UK-based tag management firm TagMan has received $5m in its second round of venture capital funding.
Digital media investment firms Greycroft Partners and iNovia Capital led the Series B round.
This latest funding takes TagMan’s total funding to date past the $10 million mark and follows a $2.3 million Series A round in January.
“Data-driven online marketing is growing exponentially and tag management is the enabling technology that allows companies to unlock their data. Our growth reflects the shift towards better targeted marketing activities such as real-time bidding, personalization and social commerce,” said Paul Cook, CEO and founder of TagMan. “We’re always investing in the best quality product, infrastructure and people. Additionally, we expect to open several new sales and support offices over the next year, in Europe and North America. In the near-term we’ll be launching initiatives to drive greater adoption of our Tag Management technology — both directly and through partners.”
Universal tag management is used to manage online third party vendor tags – and the data they provide – more efficiently.
E-commerce businesses rely on tag management systems (TMS) to more quickly and easily implement various marketing campaign solutions and track customers’ entire multi-touch attribution path to conversion in real time.
TagMan supports the tags of more than 200 marketing software and services organizations, whilst maintaining its commitment to user transparency, privacy and website performance.
www.tagman.com