Ford is teaming up with Instagram and Facebook to launch a competition to promote its latest Fiesta model.
Called the #Fiestagram Photo Competition, the contest challenges Instagram photography enthusiasts to upload photos in a several categories related to the Ford Fiesta.
In each of the next six weeks, a new category will provide contestants with an opportunity to win in a prize. The overall winner receives a new Fiesta.
Using Instagram — the popular application that allows users to take photos and share then with friends – contestants can enter by uploading photos using the hashtag #Fiestagram on Facebook or the Instagram social network.
The competition will run on the Ford Fiesta Facebook page.
“We wanted to run a competition which would resonate with our Fiesta Facebook fans and the wider Instagram community,” said Roelant de Waard, vice president Marketing, Sales and Service, Ford of Europe. “Instagram has grown from nothing to 150 million photos in just nine months and we are looking forward to the participants in the #Fiestagram Photo Competition contributing their creativity to the 1.3 million Instagram images uploaded per day.”
The contest is divided into six categories related to the Fiesta’s new features. The categories, each denoted by a hashtag, are: #Starting, #Hidden, #Listening, #Entry, #Music and #Shapes*.
Participants can interpret the categories in any way they wish and use any of the filters and effects available on Instagram to enhance the mood and feel of their images.
Each theme will have its own week on the #Fiestagram tab of the Fiesta Facebook page and a winner will be chosen by the panel of judges each week.
To be eligible the images must be submitted with the hashtag #Fiestagram and the weekly winners will receive prizes.
At the end of the competition an overall winner will be selected and their prize will be a new Ford Fiesta.
The competition will be judged by the Instagramers founder Philippe González, Ford’s head of social media, Scott Monty, and internationally renowned photographer James Day.
Full details of the competition are available on www.facebook.com/fordfiesta
