US-based video ad-serving and tracking platform VINDICO has launched into the European market with its first UK office.
Formed in 2006, and billed as the ‘world’s first video ad management platform’, VINDICO currently holds 40 percent market share.
The firm provides video solutions to agency groups including GroupM, Havas, IPG, Publicis and Omnicom.
The platform is being launched into the UK market to capitalise on the surge in video advertising investment, offering agencies an intelligent and easy-to-use solution for monetising that growth.
Recent research carried out by VINDICO shows that almost 75 percent of UK agency executives saw their video budgets increasing over the next 12 months.
VINDICO measures impressions, clicks and quartile completion, and additional events around interactive video formats, as well as conversion and content-level information around the ad delivery.
The platform is player-agnostic and tag-agnostic, making it compatible with all publisher platforms and other vendors for targeting, auditing and verification purposes.
The firm will be lead in the UK by Sonia Fernandez, general manager Europe, with operations and sales duties being handled by James Grant, the newly appointed head of UK. Fernandez has over 10 years experience leading digital media companies, including six years as Country Manager for Match.com in Spain.
Grant joins VINDICO following six years at Microsoft Advertising, where since 2008, he has been tasked with building out the company’s UK video offering.
Sonia Fernandez, general manager Europe, said: “Serving and tracking video can be seen as a daunting and time consuming task, especially if you’re working across an increasing number of incompatible publisher platforms. VINDICO has been designed to solve this problem, making the whole process simple and effective for clients, providing seamless delivery and actionable insight, with the minimum amount of time invested.”
Matt Timothy, President of VINDICO, said: “Video is the most powerful ad medium on the planet. It builds brands and creates powerful emotional connections with consumers of all stripes. There are whole new worlds of narrative capability available in IP-delivered video. In addition, increasingly freed from the bonds of traditional TV, video consumption habits are changing rapidly. VINDICO exists to help marketers navigate these new digital waters. We are excited at the prospect of helping UK advertisers get the most out of this tremendous opportunity.”
The launch of VINDICO into the UK market is part of a strategic growth strategy, which will see VINDICO launching into other key European countries in 2012 and beyond.
VINDICO is part of the Specific Media group of companies, which also includes Myspace.
http://www.vindicogroup.com