Groupon has expanded its UK opererations with a new voucher scheme for ecommerce sites.
Groupon already offers UK customers daily deal vouchers for local restaurants, hotels and other offline goods and services. The latest move will expand the scheme to UK websites selling online.
The move puts the Chicago-based company in closer competition with the likes of Amazon and eBay in the UK.
The is advertising discounts of more than 80 percent off products to its UK customers. When users purchase a product deal, they receive a code to enter into the manufacturer’s website for a discount on their online order.
At launch, Groupon’s ‘National Deals’ feature has offered mattresses from UK-Bedding, teeth-whitening kits from Whitening Professionals and customized photo albums from Albelli. In each case, Groupon has sold more than 10,000 items.
Groupon filed earlier this year to raise $750 million in an initial public offering. It’s now postponing the IPO because of the volatile stock market, people familiar with the matter said earlier this month.