UK salaries have risen for those involved in digital marketing at all levels over the last three years, according to new data.
The study, from business and technology staffing agency ReThink Recruitment,has found that although pay rises have been apparent at all levels of digital and social media specialists, the largest increase in pay has been seen at the more senior level.
Mark Geraghty, Head of ReThink Executive, said: “As businesses put ever bigger budgets into their online marketing efforts this role has gone from being a relatively junior to a high status role – in some web and digital media companies this is a director’s job.”
Head of Search roles, where an individual will manage Search Engine Optimisation (SEO) and Pay Per Click (PPC) strategies, has seen a 70% increase.
The average base salary for a head of search role now stands at £75,000 per year up from £45,000 three years ago.
Geraghty continues: “Whilst there are quite a few people with knowledge and experience of SEO, PPC and other channels the number of individuals with five plus years’ experience is much lower.”
Source: www.ReThink-Recruitment.com