Ticket sites were popular in July as Americans looked for summer entertainment at concerts and sporting events, while back-to-school shopping created a flurry of activity at Consumer Goods and Apparel sites, according to new data.
comScore’s released monthly analysis of U.S. web activity at the top online properties for July 2011 showed Google sites remain the most visited in the US, ahead of Yahoo and Microsoft-owned sites. Facebook, AOL and Amazon also feature in the top 6.
Top 50 Properties
Google Sites ranked as the #1 property in July with 182.3 million visitors, followed by Yahoo! Sites with 177.6 million and Microsoft Sites with 174.3 million. Ask Network jumped 1 position to rank #8 with 84.9 million visitors, while AT&T Interactive Network jumped 7 positions to #26 (38.4 million visitors). Fox News Digital appeared in the top 50 ranking at #46 with 26.1 million visitors.
Ticket Sites Rise to the Top in July
Ticket sites were among the fastest growing on the Web in July, with nearly 26 million people browsing for summer concerts, events and entertainment, marking a 23-percent increase versus June. Ticketmaster ranked first with 10.9 million visitors (up 13 percent), followed by MovieTickets.com with 5.6 million (up 34 percent).
Tickets.com Sites grew to the third position with 3.6 million, while StubHub.com followed with 3.4 million (up 9 percent) and eBay Tickets U.S. rounded out the top five with 843,000 visitors (up 31 percent).
“Ticket sites were popular in July as Americans looked to make the most out of their summer at concerts, sports and other events,” said Jeff Hackett, executive vice president of comScore Media Metrix. “Many parents took advantage of early back-to-school promotions at Consumer Goods and Apparel sites, which experienced a significant spike in traffic.”
Consumer Goods & Apparel Retailers Tout Early Back-to-School Savings
The back-to-school shopping season got an early jump in July as some parents got a head start on buying school supplies. Traffic to Consumer Goods sites increased 13 percent to reach 25.6 million people.
Staples.com Sites took the top spot in the category with 7.3 million visitors (up 30 percent), followed by Office Depot with 4 million (up 21 percent), QVC Sites with 3.6 million (up 5 percent) and OfficeMax with 2.5 million (up 32 percent).
Apparel sites also drew early back-to-school shoppers as the category grew 8 percent to 66 million visitors. Zappos Sites ranked #1 in the category with 8.4 million visitors (up 54 percent), followed by Limitedbrands with 6.4 million, Nordstrom.com with 4.9 million (up 44 percent), Nike with 4.8 million, and OldNavy.com with 4.8 million (up 4 percent).
Other top apparel retailers in July included Forever 21, Inc. (3.6 million), Abercrombie & Fitch Co. (3.4 million), American Eagle Outfitters (3.1 million) and Gap online (2.6 million).
Americans Browse Summer and Back-to-School Fashion Trends
Beauty/Fashion/Styles sites ranked as the second top-gaining category in July as summer fashions were revealed, and some even looked ahead at the upcoming fall season. The category grew 17 percent to 62.6 million visitors, with Stylelist Sites taking the top spot with 10.8 million (up 12 percent). Glam Style followed in second with 9.5 million visitors (up 46 percent), while Glo attracted 5 million (up 24 percent) and PopSugar Fashion Beauty & Shopping attracted 4.6 million (up 13 percent). Total Beauty Media came in fifth with 4.4 million visitors, while Hearst Beauty & Fashion Network saw 3.9 million (up 15 percent).
Top 50 Ad Focus Ranking
Google Ad Network led the July Ad Focus ranking with a reach of 93.3 percent of Americans online, followed by Yahoo! Network Plus (87.5 percent), AOL Advertising (87.2 percent), Yahoo! Sites (82.6 percent) and ValueClick Networks (82.0 percent).
Source: www.comscore.com
