Communications consultancy Hotwire has launched an enhanced global affiliate network incorporating Active PR (Middle East), East Side Consulting (Eastern Europe), Influencer PR (China), Nordic PR (The Nordics), Rice Communications (SE Asia) and Six Degrees PR (India).
Andy West, Hotwire’s newly promoted group managing director for global client development, is spearheading the initiative.
Under his remit, the affiliate network goes beyond the agency’s existing global relationships and delivers a tried and tested network of best of breed partners that will ensure a consistent high level of service, backed up by a common ethos and working methodology.
The affiliate network was formally launched to staff last week at Hotwire’s annual internal staff conference in Paris, also attended by representatives from the affiliate network.
Andy takes on his newly created position to support Hotwire in its goal to extend its relationships with clients across multiple territories and support them with their global communication challenges.
Commenting on the appointment and the launch of the affiliate network, Brendon Craigie, Hotwire Group CEO, said: “We are delighted to announce Andy’s new role and the launch of our enhanced global affiliate network. There is a significant opportunity for Hotwire to work with our partners to meet the needs of global brands, whether they be new client relationships or existing ones. Andy has played a key role in our growth over the past two years, and having spearheaded the development of our global affiliate network, I’m delighted he will be leading this key initiative.”
Andy West, group managing director, global client development, at Hotwire, said: “Our clients are increasingly coming to us with global PR responsibilities and requesting PR strategy and implementation into new regions. Therefore, over the last 12 months we have cultivated relationships with like-minded companies, built on trust and genuine face-to-face contact. We wanted to build a network that is more than just dots on a map that will deliver long-term successes for our existing and new clients.”
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