Media and technology ad firm Collective, has made six key hires as it expands in the UK following its acquisition of Web TV Enterprise.
In addition to forming newly created roles as part Collective’s UK expansion, Web TV Enterprise, which was acquired by Collective in March, will be fully integrated and re-branded Collective Video.
All Web TV Enterprise employees will now operate under the Collective brand. The new operation will see the Collective UK team expand to 26 people, all based in new offices in central London.
Senior appointments include Sabine Maucksch, Head of Ad Operations who joins from Yahoo! and Ben Peacock formerly with Specific Media, who will serve as International Account Director.
Other new appointments include Sarah Nie, Head of Account Services, as well as two account managers, a senior trafficker and an optimisation executive.
Following the acquisition of Web TV Enterprise earlier this year, Collective also bought rich media vendor OggiFinogi and dynamic creative optimisation specialist Tumri. When combined with Collective’s audience targeting and analytics products, this creates an unrivalled offering in the marketplace; presenting the industry’s most comprehensive suite of brand advertising solutions.
“After launching just nine months ago in the UK, this expansion will enable Collective to present an unrivalled offering to advertisers, with the capability to deliver rich, video-enabled optimised creative to targeted audiences in premium environments,” said Steve Filler, Managing Director of Collective UK. “The integration of Web TV Enterprise into the Collective brand, and the expansion of our team, will better serve agencies and brands seeking to benefit from the combined power of pre-roll and display, and the unified targeting and measurement opportunities we can offer.”
Collective aims to give advertisers a better understanding of incremental reach and ad effectiveness at the unique user level.
“As the largest premium video network in the UK, this merger will see Collective Video in the industry-leading position to deliver exclusive content, channels and highly targeted engaged audiences in brand safe environments, both on the web and on portable devices,” said Jamie Estrin, former founder of Web TV Enterprise and now General Manager of Collective.