Online dating site Match.com has launched its new creative advertising campaign, dubbed ‘Ukulele’ which will be aired across UK terrestrial, digital & satellite TV.
The central theme of the new ‘Ukulele’ advert focuses on the ‘match moment’, when two people first meet and realise it could be the start of something.
The new creative by Mother London is directed by Nacho Gayan and is set at a suburban train station.
It features a boy standing on a train platform, singing along to his ukulele to a girl on the opposite side of the tracks. Responding to her smile and reactions, his light-hearted tune continues and the intimacy between them grows.
As her train pulls into the platform and she disappears from view, the boys song takes on a hint of disappointment. But upon turning around, he finds her sitting next to him smiling on the platform. The advert closes by reminding the audience that match.com makes these moments happen every day.
Katie Sheppard, Director of Relationships and Marketing at match UK, said: “We’ve always been about helping people find love, and as the best-known dating site in the UK, we have been at the heart of hundreds of thousands of moments like these. We were delighted with the overwhelming positive response to our previous ad, and the cinematic quality of “Ukulele” builds on this to remind people what falling in love feels like and inspire them to take that next step”.
The 60, 30 and 10 second executions will run across a number of UK digital, satellite and terrestrial television channels with media buying handled by initiative.