Brits are the biggest users of mobile internet in Europe, while tablets are most popular in Germany, according to new research.
The findings, from comScore’s new Device Essentials reporting tool looking on digital traffic by device, found 68.1% of non-PC related traffic access from UK web users came from mobiles.
Non-Computer Device Contribution for Select European Markets
comScore has launchedDevice Essentials, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices.
Based on comScore’s global Unified Digital Measurement (UDM) data, which utilises census-level information from tagged web page content, Device Essentials includes comScore’s first publicly available data showing device activity globally by connection type and device category.
Among the European markets surveyed in this analysis, the UK has the highest share of traffic coming from non-computer devices at 5.3 percent, followed by Spain (2.3 percent), Germany (1.6 percent), and France (1.5 percent).
The UK also has the highest share of mobile devices contributing to non-computer device traffic share with 68.1 percent coming from mobile phones.
In contrast, Germany boasts the highest share coming from tablets (30.3 percent) and other devices (10.9 percent). 5.5 percent of non-computer device traffic in France comes from gaming consoles – the highest for the European countries surveyed.
www.comscore.com/companyinfo.
