Retailers are failing in their online marketing, according to results revealed today in an online YouGov survey commissioned by Keybroker. The survey reveals that 77 per cent of consumers struggle to find good deals when searching on the internet.
The survey revealed that a mere 20 per cent of consumers agree that online ads help them to find great deals or solutions, while 60 per cent said they are rarely or never inspired to make spontaneous purchases of unplanned items online.
Fredrik Holmén, MD of the online search marketing specialist, Keybroker UK comments, “Many consumers regularly use online to complete initial product research, but they are saying their decision to buy online is being frustrated by difficulties in finding the products, services and inspiration to satisfy their needs. Consistently well targeted online advertising should make buying decisions easier for consumers. It is a basic element of any successful online marketing campaign.”
The online survey, which includes the views of approximately 2,000 adult online shoppers across Britain, does also reveal exciting opportunities according to Keybroker. Holmén adds, “Approximately half (49 per cent) of respondents have said they ‘never’ or ‘rarely’ find online search ads that are relevant to their needs, while another one in three admitted they only ‘sometimes’ find online ads to be relevant. This suggests there is significant scope for retailers to improve their online search marketing performance.”
www.keybroker.com