Internet advertising revenues in the U.S. hit $7.bn for the first quarter of 2011, a 23% increase over the same period in 2010, according to new research.
The findings, from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), represent the highest-ever Q1 revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.
“The year-on-year 23 percent increase in first quarter revenues is not just impressive in its own right, but especially so when you take into account the fact that 2010 was a record-breaking year itself for Internet advertising revenue,” said David Silverman, a partner at PricewaterhouseCoopers LLP. “These numbers indicate that the interactive advertising field hasn’t simply bounced back since the recession; it’s growing with dynamic energy.”
The following chart highlights quarterly ad revenue since 1999; dollar figures are rounded.
The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information. Past reports are available at www.iab.net/AdRevenueReport.
