The internet is thriving in Spain, with more than 23.5 million web users logging on from Spain in March, up 5% from a year ago, according to new data.
ComScore reports that internet users in Spain spent the most time on Portals sites, at 517.8 minutes (8.6 hours) per person on average.
Instant Messengers and Social Networking sites ranked second and third, with an average of 375.6 minutes and 345.0 minutes, respectively.
*Excludes Services and Corporate Presence.
Microsoft Sites and Google Sites continued to lead the Spanish market in terms of total unique visitors, attracting 22.8 million visitors and 22.2 million visitors in March, respectively.
With its acquisition of social networking site Tuenti, Spanish telecommunications company Terra Telefonica grew its visitation to 14.0 million unique visitors, up 67 percent from a year ago.
In terms of engagement, Terra Telefonica also led the market with 321.2 minutes per visitor, buoyed in large part by Tuenti’s highly engaged user base (473.6 average minutes per visitor).
Despite Tuenti’s high engagement, Facebook still ranked as the top social network in Spain in March, with 15.7 million unique visitors and a 66.8 percent reach of the market.
Overall, Social Networking as a category saw significant gains in penetration over the past year, from 78.7 percent to 95.7 percent of all Spanish Internet users.
Source: www.comscore.com/companyinfo.
